Understanding brands
Cheverton, Peter
Understanding brands Peter Cheverton - 3rd ed - 139 pages illustrations 22 سم - Creating success .
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?" Formerly CIP
074944665x 99.00 EG. P
Brand name products
Product management
658.827
Understanding brands Peter Cheverton - 3rd ed - 139 pages illustrations 22 سم - Creating success .
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?" Formerly CIP
074944665x 99.00 EG. P
Brand name products
Product management
658.827