Understanding brands (Record no. 42033)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00994cam a22002894i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260115012429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081027s2006 xxka g 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 074944665x |
| Terms of availability | 99.00 EG. P |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MPL |
| Transcribing agency | MPL |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ara |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition information | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheverton, Peter |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding brands |
| Statement of responsibility, etc. | Peter Cheverton |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London |
| Name of producer, publisher, distributor, manufacturer | Kogan Page |
| Date of production, publication, distribution, manufacture, or copyright notice | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 139 pages |
| Other physical details | illustrations |
| Dimensions | 22 سم |
| 336 ## - CONTENT TYPE | |
| Content type term | نص |
| 337 ## - MEDIA TYPE | |
| Media type term | بدون وسيط |
| 338 ## - CARRIER TYPE | |
| Carrier type term | كتاب |
| 490 0# - SERIES STATEMENT | |
| Series statement | Creating success |
| 500 ## - GENERAL NOTE | |
| General note | "First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?" |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP |
| Institution to which field applies | Uk |
| 596 ## - | |
| -- | 1 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cheverton, Peter |
| Title of a work | How Come Your Brand Isn't Working Hard Enough? |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26 - Adult Applied Sciences - علوم تطبيقية كبار | مكتبة مصر الرئيسية - Misr Main Library | مكتبة مصر الرئيسية - Misr Main Library | Adult - كبار | 10/24/2022 | 99.00 | 658.821 C. U, 1 | 800046947 | 01/15/2026 | 1 | 99.00 | 01/15/2026 | Books | |||||
| Missing | 26 - Adult Applied Sciences - علوم تطبيقية كبار | مكتبة مصر الرئيسية - Misr Main Library | مكتبة مصر الرئيسية - Misr Main Library | Adult - كبار | 10/24/2022 | 99.00 | 658.821 C. U, 2 | 800065590 | 01/15/2026 | 2 | 99.00 | 01/15/2026 | Books |