Business-to-business marketing
Brennan, Ross 1957-
Business-to-business marketing Ross Brennan, Louise Canning and Raymond McDowell - 2nd ed - xxi, 386 pages illustrations 25 سم - Advanced marketing series .
Previous ed.: 2007
Includes bibliographical references and index
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management
9781849201551 (hbk.) 9781849201568 (pbk.)
Industrial marketing--Case studies
Industrial marketing
658.804
Business-to-business marketing Ross Brennan, Louise Canning and Raymond McDowell - 2nd ed - xxi, 386 pages illustrations 25 سم - Advanced marketing series .
Previous ed.: 2007
Includes bibliographical references and index
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management
9781849201551 (hbk.) 9781849201568 (pbk.)
Industrial marketing--Case studies
Industrial marketing
658.804