Adland (رقم التسجيلة. 78591)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01180cam a22002534i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260115032259.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081102s2007 xxk g 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749448377 |
| Terms of availability | 209.00 EG. P |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MPL |
| Transcribing agency | MPL |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ara |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.109 |
| Item number | T A |
| Edition information | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tungate, Mark |
| Dates associated with a name | 1967- |
| 245 10 - TITLE STATEMENT | |
| Title | Adland |
| Remainder of title | a global history of advertising |
| Statement of responsibility, etc. | Mark Tungate |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London |
| Name of producer, publisher, distributor, manufacturer | Kogan Page |
| Date of production, publication, distribution, manufacture, or copyright notice | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 278 pages.[16] p. of plates |
| Dimensions | 24 سم |
| 336 ## - CONTENT TYPE | |
| Content type term | نص |
| 337 ## - MEDIA TYPE | |
| Media type term | بدون وسيط |
| 338 ## - CARRIER TYPE | |
| Carrier type term | كتاب |
| 500 ## - GENERAL NOTE | |
| General note | Formerly CIP |
| Institution to which field applies | Uk |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [269]-271) and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future |
| 596 ## - | |
| -- | 1 10 |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | History |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26 - Adult Applied Sciences - علوم تطبيقية كبار | الأسماعيلية - Ismailia | الأسماعيلية - Ismailia | Adult - كبار | 10/24/2022 | 203.00 | 659.109 T. A, 1 | 0980009262 | 01/15/2026 | 1 | 203.00 | 01/15/2026 | Books | |||||
| 26 - Adult Applied Sciences - علوم تطبيقية كبار | مكتبة مصر الرئيسية - Misr Main Library | مكتبة مصر الرئيسية - Misr Main Library | Adult - كبار | 10/24/2022 | 203.00 | 659.109 T. A, 1 | 800046905 | 01/15/2026 | 1 | 203.00 | 01/15/2026 | Books |